Ellen Yarnell (503) 804-3061 email LinkedIn Profile
Profile
Creative, hardworking, motivated professional with a talent for mastering technical challenges and a successful track record of organization marketing through print media, web applications and social media outlets. Competent in both print and web design and technologies including: print-based marketing material, web html and CSS formatting; experienced in the use of Adobe Creative Suite software (InDesign, Dreamweaver, Photoshop, Illustrator, Fireworks). Experienced in event marketing and management. Effective working in a team environment with the flexibility to both take the lead on a project and to support others in their leadership. Thrives on dead-lines and maintains composure under pressure.
Skill Summary
-
10 Years experience in marketing and promotions, strategizing campaigns, designing and producing print media mailing materials, posters, brochures, flyers, advertisements, web site campaigns, email newsletters and marketing campaigns.
-
10 Years experience in web design, implementation and ongoing maintenance of sites.
-
10 Year experience in event management, developing budget, creating and executing promotional plan, managing event activities.
-
16 Years experience in marketing and promotional writing.
-
20 Years experience in graphic design production taking the project from conception to prepress and final product.
-
Motivated, self-starter with a passion for learning and excellence.
Technical Skills
Web Technology
-
Experienced in xtml and css coding.
-
Experienced in website tracking utilizing Google Analytics
-
Experience in SEO, creating text and meta tags to optimize site searches.
Design Software
-
Expert in Adobe Dreamweaver and InDesign
-
Intermediate level skills in Adobe Fireworks, Photoshop and Illustrator
Web-Based Marketing
-
Expert in email marketing utilizing Constant Contact
-
Experienced in Facebook event promotion
Other Technical Skills
-
Skilled in the use of Microsoft Office Suite programs, including PowerPoint
-
Operating Systems: Windows 95/98, Windows NT & Windows XP; Mac operating system.
-
Skilled in taking a project from design through prepress to final document.
Experience
The Center for Spiritual Development - Trinity Episcopal Cathedral, Portland, OR – 2000–2009
Associate Director: Responsibilities include management, creation and production of all publicity and marketing materials, both web and print, for an award winning spiritual education program with a national audience. Planning and managed all events including annual lecture series that attracted audiences of 400+ and multi-day summer seminar that attracted a national audience of up to 350 attendees. Developed and managed annual Center budget. Served as in-house technical advisor for cathedral staff.
Major Projects & Accomplishments
-
Through execution of print and web marketing strategy created national audience for annual lecture series and June seminar.
-
Developed effective brand identity for start-up education program in both print and web environments.
-
Designed and provide ongoing maintenance of CSD website including researching and implementing online event registration and donation system.
-
Led committee of congregation and staff leaders in assessment and development of new website for Trinity Cathedral, updating graphic presentation and developing a more cohesive site navigation system. Designed and implemented site saving cathedral $10,000 in design costs.
-
Developed and implemented a strategy for online marketing of CSD events through email newsletter and social media sites, increasing national awareness of events & registrations and reducing event marketing costs.
Episcopal Diocese of Oregon – 2009
Bishop Search Website Developer: Selected by the Episcopal Diocese of Oregon to design and implement a multiple page website for their 2009 search for a new bishop. Responsibilities included advising Search Committee members on web options, researching and collecting data and images for site, creating a brand for the overall Search that effective blended with the Diocese web design, developing solutions for online videos interviews of position candidates and keeping site up-to-date as a resource for parishes in the diocese. The Bishop was selected in November and as a result this website is no longer up.
St. David of Wales Episcopal Church, Portland, Oregon – 2009
Web Site Designer: The task was to create a fresh look for a church in decline with the hope that a web presence would lead to increased interest in the community. As a result, attendance is up and interest is growing. Responsibilities were to design and implement a multiple-page website for this SE Portland church capturing the feel of the church’s culture in image and page design. Work included creating online templates for ongoing content update by administrative staff.
Ainsworth United Church of Christ, Portland, Oregon – 2009
Web Site Designer: Design and implemented multiple-page website for multi-cultural, multi-racial NE Portland church. In process, I am currently working with staff and leaders of this church to develop content and refine the design.
TVA, Architects, Portland, Oregon – 1987–2001
Business Manager: Responsible for the overall management of accounting and marketing functions for a mid-level architectural firm with national clients. Developed project budgeting system for large multi-phase projects, including Nike World Campus.
Major Projects & Accomplishments
-
Developed and implemented marketing function for this multi-million dollar firm, creating marketing materials and transforming new project pursuit process.
-
Converted paper accounting system to computer system improving billing and financial reporting functions for firm.
Education
B.S in General Studies, Portland State University
Additional coursework in
-
Adobe DreamWeaver, Photoshop & Illustrator, PNCA
-
Web Analytics, Site Tracking and Optimization, TACS
-
Adobe Flash and Facebook, Lynda.com online training system
Additional Information
2007 & 2008 Co-chair of Ainsworth in the City, an annual dinner and auction. Developed marketing strategy and promotional materials for a three-event fundraising weekend. Coordinated volunteers and logistics for the Friday evening dinner and silent auction.
Train for and participate in endurance bicycling and marathon walking events, have completed both the Portland Marathon and Reach the Beach.